Recap: 45th CIFF Guangzhou 2020

Thanks to the absolute commitment of strict protocols adopted this year, the 45th CIFF Guangzhou was the first trade fair capable of opening its doors in complete safety during this difficult moment. The highest level of alert and attention to every detail guaranteed absolute safety for exhibitors, visitors and employees who were able to work at their best and achieve high figures that were truly unexpected.

CIFF Guangzhou has played an important role in securing the stability of the supply chain and industry chain, as well as facilitating the recovery of the furniture industry in the fight against the pandemic.

This year’s CIFF Guangzhou was proven to be such a great success that it even surprised the organizers themselves. Ending on July 30th, the 4-day long exhibition included the entire furniture supply chain under one roof (home, outdoor and leisure furniture, home décor and home textile, office, hotel, and commercial furniture, furniture machinery and raw materials), occupied 3.2 million + square feet divided into 1,607 exhibitors and attracted 145,363 visitors. 

The Figures demonstrates how irreplaceable physical exposure is for the furniture industry showing just how much the experience and opportunity of touching the furniture with your own hands plays an important role in the decision-making process of buyers. This is also why CIFF once again proved to be a partner for companies and buyers and not just a simple trade fair organization. The effort involved in not cancelling, but simply postponing the 45th edition until a more suitable time, has resulted in helping all players in the sector.

 Among the many events, two extraordinary design exhibitions stand out: Design Spring – Contemporary China Furniture Design Fair and 2030+ International Future Office (“IFO”), both of which are essential for understanding the latest trends in the sector, “Design Spring” for promoting the growth and development of Chinese furniture design and “IFO” for exploring the infinite possibilities regarding the future of the office environment.

In addition, 30  other events were organized: the design forums and the Global Conference Industry Trend Conference 2020 were organized to communicate and promote the future development of the sector and the constant dynamic innovation that has always been the driving force behind CIFF.

In the upcoming future, CIFF Guangzhou will continue to innovate the trade fair service models integrated with innovative marketing activities, in order to offer more and more to both exhibitors and visitors.